CAD: Computer Aided Design.

CAD
noun: acronym for
1. (Computer Science) computer-aided design

 

As designers we rely heavily on CAD. CAD is the phase in the design process in which a designer breathes life into his or her concept. Mockups, form studies, and sketching all are very tentative forms of design exploration. Computer Aided Design (CAD) is where it all starts to come together. A designer is able to precisely create a form via very specific specifications that is reflected in a digitally created 3d form in computer programs such as: Solidworks, Alias, Rhino, and AutoCAD. These forms can be sent to engineers, development, and suppliers to be progressively improved upon through the ability to interact with a digitally created 3d form. Once 3d CAD is created, we are able to also create photo-realistic images from the 3D CAD data. Super cool, super precise, and a definite key factor in progressing and refining Loop iPad Case. 

 

 

 The building process in CAD, allows for understanding of key components which allows us to work with engineers in a visually 3d way. 

The building process in CAD, allows for understanding of key components which allows us to work with engineers in a visually 3d way. 

 Precision is key in CAD modeling, to assure the best sizing, tolerances, and design. 

Precision is key in CAD modeling, to assure the best sizing, tolerances, and design. 

 This is what designers see when working on finalizing a CAD model of Looop iPad Case. 

This is what designers see when working on finalizing a CAD model of Looop iPad Case. 

 With CAD, data designers were able to optimize tilt angles and create a visual story of the articulation of the Loop iPad case.

With CAD, data designers were able to optimize tilt angles and create a visual story of the articulation of the Loop iPad case.

  Finally, the Loop design team was able to use software to drag materials onto the CAD model and create a photo-realistic image of the Loop iPad Case. These computer-aided images allow for a visual study of color, materials, and finish early in the design process.

 Finally, the Loop design team was able to use software to drag materials onto the CAD model and create a photo-realistic image of the Loop iPad Case. These computer-aided images allow for a visual study of color, materials, and finish early in the design process.

Mock-ups and user testing

User testing

a technique used to evaluate a product by testing it on others

Mock-up

noun

a model or replica of a machine or structure, used for instructional or experimental purposes

A major part of the design process is mocking up a concept or design. Mock-ups often times are the true driving force behind design changes, adaptions, or improvements. Why? Functional mock-ups give a designer and users the ability to relate, use, and interact with a product. Without mock-ups and user testing, the designer would be blindly creating a product which may have many flaws, pain points, and functionality issues. 

So, Mozzic designers are mocking up, testing, re-mocking up, and then re-testing the Loop iPad case. This process will ensure the quality of the design and functionality that the Loop will provide to it's users, so that there may be a streamlined and refined design going to you, the consumer. 


Starting with a few tools, a 3D printed iPad, a plastic 3d printed and designed case, and some super glue, designers began assembling the first ever prototyped Loop iPad case. 

 Next, designers began mocking up the hanging mechanism for the Loop iPad case from a 3D printed designed barrel hinge, some stainless steel cable, and a few springs. 

Next, designers began mocking up the hanging mechanism for the Loop iPad case from a 3D printed designed barrel hinge, some stainless steel cable, and a few springs. 

 Once the barrel was assembled the cable was fully retractable. 

Once the barrel was assembled the cable was fully retractable. 

 A matte board cover case was then scored and embedded with magnets to create a iPad cover and multi-position stand. 

A matte board cover case was then scored and embedded with magnets to create a iPad cover and multi-position stand. 

 Now, it is time to test mockup #1 of Looop iPad Case! The iPad is hanging using the retractable cable and the case is in closed position.

Now, it is time to test mockup #1 of Looop iPad Case! The iPad is hanging using the retractable cable and the case is in closed position.

 The iPad with cover open and hanging, using the retractable cable. 

The iPad with cover open and hanging, using the retractable cable. 

 Another case test for kitchen use, of enabling the cook to easily read recipes, watch a movie, or view other media.

Another case test for kitchen use, of enabling the cook to easily read recipes, watch a movie, or view other media.

 A use case study being conducted on a plane. This Loop iPad Case is hanging using the retractable cable on the back of a passengers seat. The user was able to adjust the angle of the iPad case for optimum viewing angle adjustments.

A use case study being conducted on a plane. This Loop iPad Case is hanging using the retractable cable on the back of a passengers seat. The user was able to adjust the angle of the iPad case for optimum viewing angle adjustments.

 Designers noticed a great use case when studying passengers on a plane. The passengers were able able to use the fold down tray table for beverages, meals, or magazine browsing while the Loop iPad Case was hanging from tray table hook and the iPad was not taking up tray table space. 

Designers noticed a great use case when studying passengers on a plane. The passengers were able able to use the fold down tray table for beverages, meals, or magazine browsing while the Loop iPad Case was hanging from tray table hook and the iPad was not taking up tray table space. 


Ideation by way of Sketching

i·de·a·tion

ˌīdēˈāSHən/

noun

 ideation; plural noun: ideations

  1. the formation of ideas or concepts.

 

Every idea comes from somewhere, and at its conception communicated in some way, shape, or form. Designers use a very specific language to communicate ideas. Sketching is a language that spans across all countries, ethnicities, and backgrounds. It is something that every human can see, relate to, and communicate with. We rely on sketching and drawing heavily. 

So when the idea for Loop surfaced, the first way to communicate the idea as well as analyze the idea was a sketch. Sketching allows for a free flowing thought process that gave us the ability to visually explain, describe function, form, and use cases. These explorations and rationalizations allowed for us to extensively study the concept and its validity. Below you can see some of the sketches of Loop, most of these sketches are visually communicating use cases and scenarios for how a consumer will interact with Loop by Mozzic. 

 

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We are industrial designers....

 

As defined by IDSA, Industrial Design Society of America: 

Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.

Okay, now down to who your'e actually dealing with here. Industrial designers are involved/ responsible for much more of the tools and products in your life than you truly know. They create a concept and they are the beginning of it all, whether it be a car, plane, pair of awesome sunglasses, or your computer. Most likely, an Industrial Designer has played a major part in the development of the product  and helped along with a large team of other professionals, to breathe life into that product. 

Now what exactly does that entail? We would have to say it all begins with an idea and an opportunity. There are hundreds of thousands of products on the earth, but thought and problem solving is not always put into developing those products. Think about what makes you love your favorite products the most. Is it the way it looks? The way it works? How it eases your everyday life? Or all of those?  The products that are the most important to you have either aesthetics or functions that are valuable to your life.  Industrial designers ask the questions whose answers allow the user /consumers life to run more smoothly and pleasingly.  So it all starts with an idea of how can a user/ consumer's life easier, what can a product do, or how could it perform to better the daily life of a person? Is there meaning behind the product, further than meets the eye? These are just a few of the questions an Industrial Designer asks themselves when designing a product.

 

 

http://www.idsa.org/what-is-industrial-design