As defined by IDSA, Industrial Design Society of America:
Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
Okay, now down to who your'e actually dealing with here. Industrial designers are involved/ responsible for much more of the tools and products in your life than you truly know. They create a concept and they are the beginning of it all, whether it be a car, plane, pair of awesome sunglasses, or your computer. Most likely, an Industrial Designer has played a major part in the development of the product and helped along with a large team of other professionals, to breathe life into that product.
Now what exactly does that entail? We would have to say it all begins with an idea and an opportunity. There are hundreds of thousands of products on the earth, but thought and problem solving is not always put into developing those products. Think about what makes you love your favorite products the most. Is it the way it looks? The way it works? How it eases your everyday life? Or all of those? The products that are the most important to you have either aesthetics or functions that are valuable to your life. Industrial designers ask the questions whose answers allow the user /consumers life to run more smoothly and pleasingly. So it all starts with an idea of how can a user/ consumer's life easier, what can a product do, or how could it perform to better the daily life of a person? Is there meaning behind the product, further than meets the eye? These are just a few of the questions an Industrial Designer asks themselves when designing a product.